Shopify Unveils New Features: Don’t Miss Your Chance to Improve Your Business 

As we edge closer to the post pandemic era, we’re going to see even more of Shopify’s latest features come out. Shopify is one of the best platforms for online stores. However, it's hard to keep up with everything. Which features should you focus on first? How do you even start experimenting with different apps? What does this have to do with your business? In these times of disruption and growth for digital businesses, it’s important to get your hands on new features to stand out in the crowd. 

Today consumers are spending a lot of time on the Internet. There are over 26 million eCommerce sites across the entire globe & there are more than 9.5 million eCommerce sites in the US alone. Shopify alone has 600,000 online stores with more and more being created every single day. 

Read More: MOST IMPORTANT FACTORS FOR CHOOSING THE RIGHT ECOMMERCE PLATFORM

So, if you want to be relevant and on top of the competitors, it’s time to be proactive in utilizing your platform features.  

Unleashing New Shopify Features

Shopify has always been ahead of the curve in terms of features. Recently, Shopify has launched some new features that will allow users to create and manage stores on the same platform. These features are designed to make it easier for sellers to find products they're interested in and to help them grow their business by giving them the tools they need to do so.

Shopify Audience

Shopify Audiences is a new way to find and target high-intent buyers on advertising platforms. It harnesses the combined power of affiliated Shopify stores to unleash the potential of your data. Also, it helps you identify and focus on high-intent consumers on advertising networks. For now, Shopify Audience is available to Shopify Plus store owners who use Shopify Payments. 

Shopify Audience enables you to create a list of buyers who are likely to purchase. And you can  begin ad campaigns that specifically target that audience after exporting the audience list to your respective sales channels. 

Shopify’s machine learning models go beyond traditional targeting methods by grouping products and making predictions based on purchase intent across various channels. When you enable Shopify Audiences, it will automatically send customer data to Shopify Audiences. However, you don't need to worry about the privacy of the user data you share with Shopify audience. All personally identifying information will be deleted to safeguard the privacy of your customers.

Recommended Reading: TOP 12 BENEFITS OF CHOOSING SHOPIFY FOR THE ECOMMERCE STORE

Shopify Cash

Shop Cash is a better way to persuade users to use its mobile shopping app. Shop Cash is a rewards scheme that Shopify recently launched. Currently, the Shopify Cash program is  accessible to  selected Shop app users with US billing addresses. According to Shopify, taking Shop Cash is free for businesses and is instantly added as a payment option for orders done through the Shop app. 

Through Shop cash, you can give your buyers Shop Cash rewards for their Shop Pay purchases. Moreover, you can create offers to gain new customers who are already using the Shop app. This means you can provide a free item or service that your customers can't get anywhere else. 

Shopify's apps allow you to offer discounts on your products, provide free shipping, or even give away a gift card to someone who signs up for your mailing list.

When you offer an incentive to win something in return for a purchase, you're increasing conversion rates without changing prices or reducing margins. You're giving customers what they want at no cost to them or your business — and this works especially well when there's some kind of surprise factor involved!

Twitter Shopping

Sell your products directly to your Twitter profile and tap into an audience of hundreds of millions of users who use Twitter every day. Shopify and Twitter have partnered to enable direct product sales on Twitter for Shopify merchants. Shopify merchants with US locations will have access to Twitter's "Buy Now" button at no extra charge, making it simpler for you to get your followers' hands on their products. You can display images, videos and text links, as well as change the background color and layout of your profile page.

Twitter allows you to sell and promote your products, services and events in a sophisticated, yet simple way. You can also create custom landing pages for each product or event page you create on Twitter. You can integrate these pages with any shopping cart or e-commerce system you choose to sell through.

Dovetale

When you’re a small business, it can be hard to find the time to manage all of your marketing efforts. Dovetale is Shopify’s all-in-one creator management tool that helps you find new creators, build authentic communities, better manage relationships, and track affiliate sales. Dovetale is a personal dashboard for creators to manage their relationships with brands and retailers. It’s where you can:

Find new creators - Find a creator or influencer who can help build your community based on style, interest or genre. Create custom searches to find the right creator for your needs.

Build authentic communities - Create a community of people who care about what you do and feel comfortable talking about it on social media. Dovetale's intuitive dashboard makes it easy to understand how your community has grown over time, who participates in conversations, and what content they like to share on social media.

Better manage relationships - Dovetale provides tools to help you manage your relationships with creators, including analytics on engagement rates and revenue generated from their work for your brand or product.

Linkpops

Linkpops is the only link-in-bio tool that helps you create links for your social media profiles that are shoppable. Linkpop provides a single location where you can manage all your links in one place. Moreover, with Linkpops, it is easy to create custom links for your social media profiles and blogs that are shoppable directly from your bio. It’s so simple to use: just add a link to your bio and create a shoppable version for you! 

You can use Linkpop to manage the links that are generated by the apps on your phone or those created by services like Facebook or Twitter when posting content online. Linkpop will also easily collect any new links that are generated while browsing through apps on your phone or other services.

Marketplace Kit

Shopify’s Marketplace Kit connects you to millions of merchants and brands, giving you the tools to create amazing shopping experiences for your customers.

Connect your platform to millions of merchants and brands with shopping experiences built with Shopify’s Marketplace Kit. When you integrate Shopify with other platforms it automates the process of creating products for them so you don't have to do it manually. Plus, it allows you to create products using their existing templates or customize them to make them look great on your site. Create a seamless experience for your customers on any device, at any time. Create mobile-friendly pages with responsive design so shoppers can shop from their mobile phones or tablets.

Transform Your Store with Stellar Shopify Features

Shopify is a very powerful platform, especially if you want to grow your business in the fastest way possible. Of course, this comes with a cost: complexity. With that in mind, it's important for Shopify to roll out new features carefully and thoughtfully—not just to add more features, but to make it easier for users to make use of the features they already have. 

If you're looking to build your shop or if you're looking for another tool to use while you build your website, consider Shopify and its ever-expanding feature set. You may be pleasantly surprised by what you discover. At eComIntegrate, we can help you identify and upgrade your platform to Shopify with zero hassle. Get in touch with us to know more.