Do you run a competitive business? Well, have you ever thought of how to make your business stand out on the search engine result page amidst the gazillion of results? Yes, you might have! But finding a capitalizing strategy seems to be a difficult task.
Providing meaningful and structured data throughout your eCommerce site is necessary to help Google find exact and specific matches. It's time to explore possibilities in the structured data markup to enhance your website performance.
What is Structured Data Markup?
Structured Data Markup or schema markup is a technical aspect that helps to boost SEO. It is a code that helps search engines crawl your data and show relevant results that help your target audience make informed decisions.
Search engines need to do a lot of manual work to process your raw data. But, if you make your website search engine friendly through schema markup, it helps search engines crawl your content easily and improves your SEO relevance.
Yes, you might be confused about the technical skills you need to acquire to capitalize your website through schema markup. But, adding some technical knowledge will help you build the skills that will help you in the long run.
Are you thinking about how this structured data markup boosts your search engine relevance?
You all might be familiar with the rich snippets on the search engine that helps you recognize whether the content inside the site is relevant for you. If schema data is the structured data, the rich snippet is the result. It always acts as navigational content to help the end-user find the relevant result, reduce bounce rate and improve your click-through rate. Moreover, additional information like rating, review, or price will help you appear convincing.
Featured snippets account for a 35.1% share of all clicks.
Are you scared of seeing the thousands of schema markup terms? You don't need to worry about that! You can start using schema mark-up if you learn the fundamentals.
Suggested Reading: E-COMMERCE SEO TO UPGRADE MICRO BUSINESS PLATFORMS: THE BEGINNER’S GUIDE
What are the fundamentals, and what are the things you can skip?
1. Find the types of structured data
Structured data can be divided into three:
JSON-LD structured data is a script that can be used anywhere on the website. It is a lightweight Linked Data format that is easy to read and write. JSON-LD is the most common type of structured markup data:
It can be loaded asynchronously
It won't impact the existing HTML structure and tags
It can be easily reused on the website
It improves SEO
Microdata uses code standards to nest microdata within existing web pages. Microdata assigns labels to each piece of website content that helps search engines scroll and find exact matches easily.
Analyze web pages
RDFa or Resource Description Framework in Attributes
RDFa is an HTML5 extension that marks up things like People, Places, Events, Recipes, and Reviews, which helps to generate better search listings, helping search engines crawl fast and bring the best results. RDFa gives
Independence to publishers
Attributes can be reused on other documents and webpages
2. Understand the most common Schema terms
Learning some fundamental terms to help you simplify the complexity. Understand basic schema terms to ensure streamlined growth through structured data mark-up. Here is a list of the most common schemas used on websites :
itemscope: itemscope specifies search engines’ particular information about your content/item. It organizes your website content into relevant topics that help you inform search engines that a specific block or content falls under a specific topic.
itemtype: itemtype further categorizes your content. It defines the contents of an item and the information that is stored about an item.
itemprop: Providing additional information helps you deliver value. itemprop gives search engines additional properties for your content that help you stand out in the market.
3. Learn the guidelines
Whatever be your purpose, there are some guidelines you need to understand when implementing schema mark-ups on your website. These guidelines help to ensure you are providing transparent and accurate information to your users.
How to Add Structured Data to Your Website?
Adding structured data to your website is a lengthy process. There are a lot of things you need to consider to confirm productivity and hassle-free implementation. Depending upon the type of system you use and the level of control you need, choose the right implementation type that better suits your requirements.
Step 1: Use WordPress Plugin
Choosing the best schema plugin for your WordPress site helps you provide rich snippets that attract customers. The best part is that if you are using WordPress, you don't need to touch a single line of code. Plugins will help you.
Here are some of the best feature-rich plugins you can add to your website:
Schema Pro: Schema Pro supports 13 useful schema types:
All in One Schema Rich Snippets: One of the best features is that you can use this plugin for free. It's easy to use and provides rich snippets like reviews, ratings, events, articles, and software applications.
Schema and Structured Data for WP & AMP: The plugin supports 33 schema types. Aside from the common schema types, All in One Schema Rich Snippets provide unique schema types like:
WP SEO Structured Data Schema: It is a free plugin that supports schema types including organizations, local businesses, videos, events, and ratings.
Step 2: Use Google's Structured Data Markup Helper
If you are not using a WordPress site, then you can choose Google's Structured Data Markup Helper to implement schema markup on your website. It can be used on any website or platform with zero hassles.
Here are the basic steps you need to follow to use Google's Structured Markup Helper tool:
Use this Url (URL: https://www.google.com/webmasters/markup-helper/u/0/) and sign in to your Google Account
You will see two options: Website & Email. Choose the page where you need to add the schema
Determine the data type you want to use (Articles, Book Reviews, Events, Local Businesses, Movies, Products, Restaurants, Software Applications, TV Episodes, ratings).
If you have an already published web page, you can paste the URL, or if your page/website is in the development stage, then paste the HTML into the markup helper
Now the crucial part is choosing the information on your website or age that you need to mark up. Select the data and identify the data type. "Name" is the only mandatory field, the rest of the things are optional.
Now click on the create HTML to bring a feature-rich snippet to your webpage.
The Benefits of Structured Markup Data & Rich Snippet in eCommerce Websites
Are you ready to add schema markup data? Here are the top-notch benefits of adding structured data mark-up to your website.
Structured Markup Data Accelerated Mobile Pages
Structured Data boosts device platforms through Accelerated Mobile Pages (AMP). The AMP reduces loading time and improves the website's performance on mobile devices. The AMP is a Google-backed open-source project that enhances mobile performance and visibility. The majority of web users prefer mobile devices to browse the internet. So improving mobile performance is crucial to boost accessibility.
Schema Markup Improves Social Media Visibility
Open Graph Protocol is a markup language used to promote your website content on social media. It helps to ensure the readability and visibility of your content on social media platforms. Improving Social Graph through rich and meaningful objects is crucial to leveraging your brand value. Open Graph Protocol lets you turn your web pages into graph objects.
Structured Data Enriches Search Engine Features
How your website data or content appears on SERP matters a lot. Structured data mark-up helps you organize your images, videos, and other text content on the SERP. Moreover, it helps you pull out feature-rich knowledge graphs. Knowledge panels include images, dates, and category-specific information that helps your audience understand what your website provides right from the SERP.
Add Schema to Make Your eCommerce Website Unique
Technical SEO is a crucial part we often miss out on when it comes to SEO optimization. It's just not enough to have a feature-rich website. Optimizing your website for the search engine results page is crucial for every store owner to stamp a unique stature on the SERP.
Are you ready to implement schema markup in your SEO strategy? A little effort will bring the right outcome. To know more about digital marketing strategies that convert, reach out to eComIntegrate. Understand the SEO potential and add value to your websites.