Well, the stats on M-commerce are quite interesting. The digital world is witnessing a hike in the ratio of mobile customers every day. Marketers, It is time to catch up with the trend unless the game is going to be really tough for you!
Research shows that 80% of user engagements in eCommerce come from mobile-friendly websites and apps. Enhancing user experience on smart devices is no more an elective strategy. Building a mobile-first market has become an indispensable market approach to set your eCommerce business tone to survive.
The mobile strategy provides marketers with a frictionless conversion path to enhance total revenue and brand value. Easy access, real-time transactions, and localization are the critical features of mobile marketing that make it a much-sought marketing technique. Moreover, M-commerce has anticipated social media and social sales as touchpoints to provide mobile users with a quick and hassle-free shopping experience.
Tips To Improve Your Mobile eCommerce Strategies
If digital technology and marketing brought enormous benefits to eCommerce, the smartphone has turned out to be a silver bullet to ensure omnipresence. It gives customers personalized time and location-specific results to grab the deal.
But, stellar strategies are necessary to improve consumer engagement and move your customers through the conversion funnel. Understanding your market needs, budget, and target customers are crucial to building a mobile market strategy that suits your business.
Let's sneak peek at some trending M-commerce marketing approaches to hit the sales:
1. Responsive & Optimized Web Design
The biggest mistake eCommerce vendors make in a mobile marketing strategy is jumping into Application development even before optimizing responsive website layout. Customers won't look for an app in the play store before surfing your website. A website is the first platform that users browse to build a connection. So, enhancing cross-device operational efficiency is crucial to hook target customers.
To channelize your customers towards the mobile app, you need a navigable website that smoothly runs on your smartphone. Here are simple tricks to make your website mobile-friendly:
- Use Accelerated Mobile Page frame to fasten your page loading time. AMP creates duplicate website content for mobile devices.
- Display widgets on the home page and provide easy access to the CTA.
- Optimize horizontal and vertical scrolling distance.
- Provide ample space for the touch areas. Often, customers get frustrated with the closeness between widgets.
- Optimize content for the short screen. Tell your story crisply and keep customers informed.
2. App-Based Marketing
Every customer wants vendors to treat them separately. Delivering customizable results is necessary to improve the user experience. A mobile app can help you achieve this by providing location-based, age-based, and user behavior-based results.
Most apps let users set their preferences before displaying the results. Moreover, geofencing technology in mobile apps helps in local and hyper-local targeting. Apart from all these, mobile apps have a multitude of benefits that help in easy conversion. Some of them include:
- Ease in sending personalized push notifications.
- Offer mobile features such as Google Lens, scanners, GPS, etc. to enhance user experience.
- Provide offline features.
- Enhance direct communication with the customer.
- Works faster than mobile apps.
- Can be integrated with a phone's security system.
3. Voice-Search Enabled Mobile Sites & Apps
51 percent of all online shoppers in the US use voice assistants to help them research products.
Smart innovations like Alexa and Google Home have increased the voice search trend in eCommerce. Customer behavior is slowly adapting to the speaking and listening trends over typing and scrolling for information. The gradual transformation to screenless apps is going to redefine the digital marketing sphere soon.
Customers and marketers believe that hands-free voice search works more efficiently than traditional searches. It saves time and helps customers multitask. Further, voice search helps customers to identify nearby services and products.
While optimizing voice searches for mobile apps and websites, marketers need to be selective about keywords. Unlike typed searches, voice searches are driven by natural and specific content. So, SEO experts and content strategists need to focus on long-tail keywords to appear relevant.
4. In-Game Mobile Ads
37% of mobile gamers purchased a product because of an in-game ad.
You might have noticed! The popular games on your mobile phone display ads based on your interests. Maybe you might have searched for a new pair of shoes, hours or days before. Next time when you start playing the games, you will see a relevant banner, pop-ups, or full image ads displayed on your mobile screen.
Such kinds of eCommerce ads are integral to remind customers of abandoned carts and new arrivals. Sending customized pop-up messages and ads helps to improve virtual footfall to your eCommerce store.
Some of the in-game ads are part of the game also. Certain games provide reward points to the players for watching a complete ad. Research reports reveal that in-game ads come with a couple of advantages for marketers:
- It helps in familiarizing the brand.
- It enhances purchase intent.
- Build trust and increases reliability.
5. QR-Codes for Quick Response
Most smartphones today possess a scanner and QR Code Reader. QR code helps to maintain the continuity of shopping. If your customers love the products and feel like ordering them again, they can do it by scanning the QR codes. Or else, customers can leave reviews and mark the ratings using a QR code.
Cashbacks and discounts through QR codes are trending today. If you are a Google Pay user, you might have got cashback and discount QR codes for payments you make. Such a marketing approach and integration with various mobile apps help vendors attract customers and improve the purchase intent.
Maintaining transparency is key to driving customer attention and building trust. QR code helps to analyze product transparency and quality of the product customers buy through the online market. This helps to upkeep brand status from competitors, anonymously selling the products.
6. Augmented Reality for Better Engagement
Slowly but steadily, augmented reality is gaining momentum. eCommerce needs to compensate for the in-store physical experience. You cannot touch and try the product before buying online. Hopefully, an augmented reality-driven mobile marketing strategy proves to be a value-added marketing approach.
Just take your smartphone and see how the product will look on you! You might be amazed! The fact is, now you can place a virtual sofa in your living room, and can even try a lipstick color or skincare products by turning on your phone camera. In a nutshell, augmented reality is taking mobile marketing and eCommerce to a new reality space. It guarantees online marketers:
- Enhanced personalization & customer experience.
- Geotargeting features.
- Increased retention rate and engagement.
7. Quick Help through Chatbots
Customers demand quick and uncomplicated problem-solving. AI-driven chatbots eliminate customer service delays and increase the relationship with customers. Besides, integrating frequently asked question and answers help marketers to automate interaction.
AI-driven chatbots come with many features to enhance customer service:
- AI-driven chatbots are capable of providing natural responses.
- It is available on cross-devices. If you switch devices, chatbots will identify you.
- Delivers 24/7 personalized messages and solutions.
- Provides uninterrupted pre and post-sale support.
- Ensures speedy response. You won't suffer a busy network issue.
8. Inculcate Social Media Marketing
99% or 3.92 billion social media users access networks using a mobile device
Today, marketers consider social media a better digital ground to channel marketing strategies. Social media has become a part and parcel of the current generation. It can be accessed from the nooks and crannies of the world through smartphones. Connecting with customers through social media helps customers boost accessibility, retention rate, real-time interaction & intimacy.
Optimizing your eCommerce store for social media is a superb trick to amplify your mobile marketing strategy. Research confirms that Facebook and Instagram ads have accelerated sales and conversion rates. Direct sales options through social media platforms have also boosted trust and reliability.
As the platforms work on a CPC basis, the ad costs are comparatively low. There are certain things you need to consider while running a social media campaign for your eCommerce platform.
- Upload mobile vertical video to enhance user experience.
- Provide mobile-friendly payment option.
- Carousel images on social media help mobile users to swipe easily.
- Use hashtags to expand visibility.
- Create a short and compelling post that is fit for mobile users.
- Verify your images and layout work best on smartphones.
Driving Leads Through Mobile Marketing Strategy
Brand new strategies are what keep us floating in the digital race. Understanding consumer algorithms and keeping up to date with industrial innovations are the key to build a measurable marketing approach and drive success.
With the rising innovations in smart mobile technology, consumers have ample resources to gain information. Developing a cross-channel and omnichannel strategy is vital to increase your visibility too. Drive through the digital market quickly and reach out to eComIntegrate to build a hassle-free omnichannel strategy for your business.